20k x 2020 Section & Division Challenge

What is the 20K x 2020 Membership Challenge?

The 20k x 2020 Membership Challenge is a friendly FBA wide competition where you can:

  • Grow your section's or division's membership
  • Increase visibility
  • Earn Prizes
  • Be recognized at the FBA Centennial Gala during the 2020 Leadership Summit

How Does it Work?

Challenge start date: August 1, 2019

Challenge end date: February 29, 2020

Challenge goal: Grow individual section or division membership by a minimum of 10% (net new members)

  • A custom FBA section/division banner will be awarded to the section or division that achieves the greatest nominal increase in membership
  • The top three sections or divisions will receive awards during the 2020 Leadership Summit
  • Monthly updates & recognition

To track your success, you can use the  New Member Recruitment Log (inside this section) to be completed and submitted to Alea Al-Aghbari at aalaghbari@fedbar.org on the first of the month for the prior month’s activity for example, September 1st for the month of August.

How Can We Win?

We recommend you undertake your usual steps of building awareness in your practice area to connect with and recruit new members. As part of the Challenge, national is offering 20% off new member dues!

Sections and Divisions can also consider adding new events, targeting new and different member prospects within your circles, and leveraging new communications channels like social media to supplement your ongoing recruitment efforts. A few thought starters include:

  • Create a Section/Division Centennial Celebration Committee
  • Launch a Board Challenge where Board members compete to recruit new FBA members 
  • Reach out to former FBA members whose memberships have lapsed over the past five years with an offer to rejoin
  • Host events that showcase the FBA’s upcoming Centennial and encourage existing members to bring colleagues who are not members to learn about the FBA and experience first-hand the value of being part of our dynamic community
  • Offer discounted event and CLE program pricing for non-members if they join the FBA this year

What Resources Are Available?

FBA National Staff, with input and support from our National Membership Committee and Centennial Celebration Committee, will be developing marketing tools and templates, drafting sample content, and offering communication tips to make the 20K x 2020 Challenge fun and successful. To the left hand side of this page, you will have access to:

  • The FBA Centennial logo artwork
  • A sample membership plan
  • Email & letter templates
  • Call scripts 
  • And more!  

Who Should We Contact With Questions?
Please reach out to Laura Mulhern at lmulhern@fedbar.org with any questions about the 20K x 2020 Challenge.

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