Five Quick Tips to Boost Membership: Recruit, Engage, Retain

 

Five Quick Tips to Boost Membership: Recruit, Engage, Retain

  1. RECRUIT: Bring Membership Applications wherever you go.
    You can print them out on our website and keep them handy at every, CLE, happy hour, Board meeting and any other function where your chapter is involved. Be sure to distribute them to current members and ask them to hand them out to friends and colleagues. The easier you make it for people to join your chapter, the more apt people will be to actually sign up. A large sign that says “Join the FBA” to be reused at functions is great tool to start the conversation as well.  If you ever need a large amount of applications for an upcoming function or just to keep on hand, let the National office know and we’ll happily send them to you. 
  2. RECRUIT: Identify non-members at all of your functions.
    If you have name badges, place a small colored sticker on the badges of non-members at your events. Before the event, assign “ambassadors” or very personable members of your chapter to greet everyone with a non-member sticker. This will make the non-members feel like a welcome part of your event and the ambassadors can work membership into their conversations. Another way to recognize non-members is to ask them to stand up and introduce themselves at the beginning of a function.
  3. ENGAGE: Recognize members with tenure.
    Sometimes we in membership can get very focused on recruiting new members, we often forget to recognize those members that have been with us for a while. Once or twice a year, make a point to thank tenured members for their service. If your chapter has a newsletter this can be a great column. You can list members who have been with your chapter for 1 year, 5 years, etc. If you do not have a newsletter, this can easily be done on your chapter’s webpage, via social media or at in person at a chapter function. Additionally, we have FBA Certificate paper here at the National office and can happily send you blank copies if you’d like to present certificates for your seasoned members.
  4. ENGAGE: Let your members know about everything you’re doing – multiple times.
    Many of you have great chapter events, but in order to increase engagement at these events – you need advertise multiple times and in multiple ways. Let the chapter know about all of your events so that they can plan their schedules accordingly. We here at the national chapter can send announcements for any meetings or events you have planned, but you also have the great resource of your chapter webpage. Your chapter webpage has available areas to publicize events and a calendar. Additionally, if any of your events require money to be paid for registration fees– our web content manager can help you put Pay Pal on your chapter web page so that all registration money can be taken online. The South Florida Chapter does this very well on their chapter page check out their page for an example of how to use Pay Pal.
  5. ENGAGE & RETAIN: Utilize your membership reports in new and different ways.
    ENGAGE: Don’t just use the membership reports to call members who are behind their dues. Use the information to send a welcome email to new members. A quick “hello” from the Chapter President and a notice of an upcoming event goes a long way in turning a new member into a new and active member.  You could even have your Chapter’s board members call new members a few months after they’ve joined, just to check in and see how it’s going.

    RETAIN
    : The membership reports we send to Chapter Presidents and Membership Chairs have a column entitled Organization. Take a look and see which members are employed be certain firms. If you see that five of your members are employed by the same firm, but two are about to let their membership lapse – reach out the members in “good standing” and see if they can talk to members in their firm about paying their dues

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