How to Market Yourself as a Law Student

How to Market Yourself as a Law
Student Steven Crocchi


What does marketing have to do with law school and the legal profession? It is a skill many attorneys learn to master throughout their careers, but it is one skill law schools do not teach. Learning to market yourself as a law student can help you land internships, externships, clerkships, and potentially, your first job. Here are some tips law students can use to market themselves.

Get Involved
Joining a professional association can provide you with an opportunity to network with attorneys from across the country. For example, the Defense Research Institute (DRI) offers a special law student membership for $20 a year, which provides students with free registration to all of its seminars and annual meetings. In addition, law students are able to get involved in the DRI’s Young Lawyers Committee, which provides its members with professional development and networking opportunities.

The Federal Bar Association (FBA) also offers a law student membership with special law student rates. Membership gives students the opportunity to meet and network with attorneys from across the country. Students also have the opportunity to become involved in the FBA’s local state Chapters as well as the national Chapter. Membership includes access to a directory of FBA members across the country.

Many local state bars offer law student memberships as well. These memberships provide great opportunities to get to know other lawyers in your area. Attend the happy hours, participate in the golf tournaments, and get your name out there. When it comes time to apply for internships or jobs, just remember, it’s not who you know, but who knows you. Don’t go to these events with the mindset to land a job or summer internship. Go with the intent to meet other legal professionals and make a good lasting impression. The rest will follow.

If you are looking for a summer law clerk position with a state court, try joining one of their committees. For example, most state supreme courts have several committees that are open to the public. Several judges from across all court levels sit on these committees, giving you an opportunity to get to know judges who could potentially hire you for the summer clerkship you have been looking for.

The American Inns of Court is another organization comprised of judges, lawyers, and legal professionals. Getting involved in an Inn of Court in your city is a good way to get face time with legal professionals who could potentially serve as a mentor as you make your way through law school. As an Inn of Court member you will build and strengthen relationships with other members, share experiences and advice, and discuss the pressing legal issues of today. You can find an Inn of Court in your city by visiting the American Inns of Court website. Inns of Court are commonly reserved for 3L students, but it does not hurt to reach out and get information early on.

If you are passionate about a particular issue, you can research firms and see what organizations their attorneys belong to outside the firm. For example, if one of the attorneys holds a position in a volunteer (civic, nonprofit, charitable, etc.) organization, become involved in that group. You will have the opportunity not only to do rewarding work, but also have an opportunity to gain face time in an informal setting. How do you find out what organizations an attorney belongs to? Try looking at their biography on the firm’s website, or check their LinkedIn profile to see what groups they follow. Building relationships early in your legal career in your area of interest is an important step to marketing yourself as an attorney. The work you do and the people you meet today may not land you the position of your dreams, but building these relationships now will greatly increase your chances of getting work later.

Get Published
Writing an article is another good way for you to get your name out there. In addition to writing articles for your school’s law review, you may also want to consider submitting an article for publication in a legal magazine. Make sure to look up the legal magazine’s publication guidelines so you don’t waste your time writing something they won’t publish.

If you are not sure what to write about, email the editors of the magazine and ask if there is a topic they recommend writing about. Chances are they have plenty of ideas, and as an added bonus, this increases the chance that your article will be published.

These are just some of the many marketing techniques you will learn throughout your legal career. One important thing to remember is not to bite off more than you can chew. Do not let your marketing efforts interfere with your law school studies. After all, you can’t get a job if you do not graduate.

As the former Marketing Coordinator for Jones, Skelton & Hochuli, Steven Crocchi assisted 78 lawyers with their marketing efforts. He serves on the Young Lawyers Committee for the Maricopa County Bar Association and the Defense Research Institute. He was also a member of the Crisis Response Team for the Phoenix Fire Department in 2014. Mr. Crocchi is a 1L student at Arizona Summit Law School, where he also works for the school’s legal clinic. If you have any questions or comments, please email Mr. Crocchi at sdcrocchi@student.azsummitlaw.edu.

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